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The Pre-Approach

Accession number: 
1953.0007

Producers:

Production Years: 
1953

Languages:

  • English
Film Properties: 
  • 16mm
  • Black and White
  • Sound
Length (minutes): 
10

Subjects:

Bibliography: 

"Business in Motion: Films of Current Interest," Canadian Business 26 (April 1953): 138.
"Animated drawings with a running commentary effectively illustate the importance to a salesman of ascertaining in advance all the pertinent facts regarding a propesctive customer. A successful salesman of industrial lubricants describes how he fits his technique to a particular situation, and then we see him in action with an especially difficult resistance to be overcome. The quick-thinking salesman overcomes some extraordinary obstacles, but this production is especially interesting in that it will stimulate the saleman's line of approach."