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The Pre-Approach

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"Business in Motion: Films of Current Interest," Canadian Business 26 (April 1953): 138.
"Animated drawings with a running commentary effectively illustate the importance to a salesman of ascertaining in advance all the pertinent facts regarding a propesctive customer. A successful salesman of industrial lubricants describes how he fits his technique to a particular situation, and then we see him in action with an especially difficult resistance to be overcome. The quick-thinking salesman overcomes some extraordinary obstacles, but this production is especially interesting in that it will stimulate the saleman's line of approach."