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Immediate Action

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Length (feet): 
708 (16mm)
Length (minutes): 
Holding Institutions: 

Library and Archives Canada: 16mm.
"Produced to commemorate the 100th anniversary of the Toronto Stock Exchange, this film provides an explanation of how the stock exchange and marketplace operate. Featuring footage from the floor of the Toronto exchange and the exploits of the fictional couple Jack and Janet Landry, the film targets young Canadians with savings to invest who have no previous experience with securities investment. A mock exchange, using only three participants, is acted out on the floor of an empty exchange to simplify the process as a voice-over explains the process."


"Business in Motion: Films of Current Interest," Canadian Business 26 (March 1953): 92.
"Featuring well-known radio actors, this film demonstrates how Canada's economic process is closely connected with investment in its future. The working of a stock exhange and the operations of a broker are clearly demonstrated."

Walter Herbert, "The Canadian Film Awards," Film News 13, no. 5 (1953): 4.
[Still shot of Immediate Action; caption reads:] "The origin and operations of the Toronto Stock Exchange are the subject of First Awards winner IMMEDIATE ACTION (Crawley Films Ltd.)."

"Film From Business and Industry," Film News 13, no. 8 (1953): 9.
"Immediate Action. Made to mark the 100th birthday of the Toronto Stock Exchange (1852-1952), this film won the First Award in the class of commercially sponsored nontheatrical productions at the Canadian Film Awards for 1953. Though it betrays some difficulty in photographing scenes on the floor of the Exchange, it is outstanding for 'clarity and deftness in explaining a seemingly complex and not widely understood phase of business operations'. It was further commended by the judges for its touch of humor. Relating the present industrial development of Canada with the original 17th century charter granted by Louis XIV to the Trading Company of New France, this film demonstrates how a company today acquires a charter, and stockholders. Jack and Janet Landrey, prospective investors in Algonquin Steel, almost draw back when they visit the Exchange for, from the public gallery, it looks and sounds like a gathering of madmen. But through their broker they discover it to be an orderly, efficient, IMMEDIATE ACTION operation. They also learn that the Toronto Stock Exchange ranks with the leading exchanges of the world.
20 mins., b&w. Produced by Crawley Films for the Toronto Stock Exchange, King St., W., Toronto, Ont., Canada."

"Film From Business and Industry," Film News 13, no. 8 (1953): 9.
[Still shot of Immediate Action; caption reads:] "Louis XIV signs the New France trading charter..."]

Crawley Films, Free Films: Sources of Free 16mm Sponsored Films in Canada Compiled and Published by Crawley Films (Ottawa: Crawley Films, April 1969): 37.
"Award winning film describing a complicated business."