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Firestone Sales Presentation

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Library and Archives Canada: 35mm.
"'The Firestone dinner meeting' of 1965 is a presentation by the firestone head office to its associate dealers, laying out the upcoming advertising campaign and sales strategies for the winter of 1965-66. Dealers are informed of the upcoming radio and poster ad campaign, of the T.V. spots starring Jackie Gleason on WIDE WORLD OF SPORTS, country music shows, as well as Mr. Gleason's own show. Of note are the 'May we install your winter tires?' blitz, sales strategies for the Town and Country, Tractionnaire ad, DLC-10 retread tires, the 'Start and Go or we pay the tow' warranty on tires and batteries, the upcoming Christmas Julie Andrews record, free rims and half-price tires."