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Power of Pennies

Accession number: 
1951.0017
Alternate Titles: 
Vos sous au travail
French version

Sponsors:

Producers:

Directors:

Directors of Photography:

Actors and Participants:

Scriptwriters:

Narrators:

Sound:

Other Personnel:

Production Years: 
1950 to 1952

Languages:

  • English
  • French
Film Properties: 
  • 16mm
  • Colour
  • Sound

Subjects:

Holding Institutions: 

Library and Archives Canada: 16mm, 3/4".
"A dairy farmer narrates this story about the need to form a Dairy Foods Service Bureau and advertise their products nationally."

Bibliography: 

"Business in Motion: Films of Current Interest," Canadian Business 24 (September 1951): 64.
"Slanted towards dairy farmers, the film is designed to impress on them the value of advertising. Suggests that, if each farmer were to set aside a penny per pound of butterfat in June production, the resulting fund would advertise their products. Shows what advertising has done from other industries and organizations. Frank Peddie, CBC farm broadcaster, plays the lead."

Crawley Films, Free Films: Directory of Sources of Free 16mm Sponsored Films in Canada (Ottawa: Crawley Films, May 1952): 7.
"Shows necessity for Canadian dairy farmers to advertise their products."